White carbon black: the "sensory engineer" in the field of daily chemical industry

In the cosmetics laboratory of L'Oreal, a new type of liquid foundation is being tested: after adding 3% fumed silica, the product texture changes from "cream" to "foggy face", while keeping makeup for 8 hours. This "soft focus effect" originates from the diffuse reflection of light by white carbon black, which can blur skin blemishes and create a "pseudo natural" effect.


The demand for white carbon black in the daily chemical industry is experiencing explosive growth. In toothpaste, as a friction agent, it can remove dental plaque without damaging enamel; In shampoo, as a thickener, it can improve the stability of foam; Even in sanitary napkins, the composite material of high water absorbent resin and white carbon black can increase the liquid absorption capacity to 500 times its own weight.


The technological trend is towards functional customization. The "HydroSil" series developed by BASF achieves precise control from "instant water absorption" to "sustained moisturizing" by adjusting the pore size; Meanwhile, Yingchuang's "AERODIP" dispersion stabilizes the suspension of white carbon black in water, solving the pain point of traditional products being prone to precipitation. By 2025, the global market size of white carbon black for daily chemical use will reach 600 million US dollars, with an annual growth rate of over 15%.