The supply-demand game in the white carbon black market is intensifying, and high-performance products have become the industry's growth engine
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In June 2025, the white carbon black market showed a structural differentiation pattern under the dual influence of fluctuations in raw material costs and the recovery of downstream demand. According to monitoring data from Shengyi Society, as of June 2nd, the benchmark price of white carbon black was 6100 yuan/ton, an increase of 3.2% from the beginning of the year, but there were significant regional price differences: the factory price of pesticide specific white carbon black in Jinan, Shandong was 5500 yuan/ton, while the price of paint and ink specific products reached 5600 yuan/ton.
On the demand side, the fields of green tires and environmentally friendly coatings have become the main driving forces. With the penetration rate of new energy vehicles exceeding 50%, the application proportion of highly dispersed white carbon black in tires has increased from 45% in 2022 to 63%, driving an average annual growth rate of 9.2% in segmented categories. In the coatings industry, water-based coatings account for 52%, driving a surge in demand for special hydrophobic white carbon black. Taking a tire company in Shandong as an example, the amount of white carbon black in its green tire formula increased by 30% compared to traditional products, reducing rolling resistance by 12% and increasing driving range by 5%.
On the supply side, industry concentration continues to increase. Data shows that the market share of domestic CR5 enterprises has reached 40%, an increase of 10 percentage points compared to 2020. Leading enterprises consolidate their advantages through technological transformation and capacity expansion: a single line production capacity of a certain East China enterprise exceeded 80000 tons per year, and unit energy consumption decreased by 28% compared to 2018; The breakthrough in the application of gas-phase white carbon black in 5G electronic packaging materials has led to a price premium rate of 3.2 times that of conventional products in this category.
At the policy level, the "dual carbon" target accelerates the industry's green transformation. The new environmental regulations require the completion of the tail gas desulfurization transformation of the sedimentation method device before 2026, promoting technological upgrades with an investment scale of over 4 billion yuan. At the same time, the implementation of the carbon footprint management system has accelerated the popularization rate of low-energy production processes from 32% in 2022 to 78% in 2030.
Faced with the risk of technological substitution, white carbon black enterprises expand their application boundaries through functional modification. For example, in the pharmaceutical field, white carbon black as a filler can enhance drug stability and taste; In the field of new energy batteries, highly dispersed white carbon black as a conductive additive is accelerating the process of domestic substitution. With the transformation of the industry towards high-end, intensive, and low-carbon, it is expected that the proportion of special white carbon black products will increase to 45% by 2025, forming 35 billion level industrial clusters with international competitiveness.