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Silica is a pivotal reinforcing filler in rubber compounds, particularly in tires. Precipitated silica, with its high surface area and branched structure, enhances tensile strength, tear resistance, and wet grip while reducing heat buildup. Compared to carbon black, silica lowers rolling resistance, improving fuel efficiency. Challenges include dispersion difficulties and silica-polymer interaction optimization. Surface treatments (e.g., bis(triethoxysilylpropyl)tetrasulfide) and dual-phase fillers (silica-carbon black hybrids) address these issues, driving eco-friendly tire developments.